Most rape prevention approaches are geared towards women and prospective victims.
Travel in packs. Don't go home with strangers. Don't leave your drinks unattended. Don't dress too provocatively, etc.
You've heard the drill.
But this new campaign is taking a whole new direction, with efforts towards prospective rapists instead of victims.
It's an interesting twist, encouraging men to use self-control to express their strength and power; essentially the opposite of rape.
I like this approach. I don't think they've quite hit the mark yet, but its a good start.
Teaching boys to not grow up and be rapists. What a concept.
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